Tuesday, May 17, 2011

New About Google - 17 May 2011

  • Camaraderie and Paella for Google Summer of Code Mentors
    May 17, 2011
    Early last week, 41 mentors for this year’s Google Summer of Code program gathered at a restaurant in downtown San Francisco for a meet-and-greet dinner. As this is still the community bonding period for this year’s accepted Google Summer of Code students, we thought it would be fun for the mentors to have a chance to bond with each other prior to the start of student coding on Monday, May 23rd.



    The dinner brought together both new and experienced mentors from 29 of this year’s organizations to chat about their expectations for
  • Music Tuesday: Danger Mouse’s Rome project, an introduction to videosongs and more
    May 17, 2011
    This week on youtube.com/music, we’re thinking about film and music. The two art forms have a love affair dating back to the 1890s, when piano players were hired to cover up the clattering noise of the film projector. Over the years that relationship has transformed; we now think of film and music as inseparable. This week, we profile two innovative and very different projects that are putting video and music on equal artistic footing -- and we bring you one album premiere!

    Danger Mouse & Daniele Luppi curate the homepageYou know Danger

  • Impact of new optional-login accounts on the AdWords API
    May 16, 2011
    We recently changed the workflow for creating a new client account within an MCC. Until now, all new accounts were required to have a unique email address and password from the onset, but going forward that step will be optional. For AdWords users that rely on an MCC account to access their clients, this provides a more secure, scalable experience. However, API developers will need to consider how this impacts the way they access and manage accounts in their custom applications.

    All AdWords accounts will continue to have a unique numerical

  • Google’s 2010 U.S. Economic Impact
    May 16, 2011


    (Cross-posted from the Official Google Blog.)

    This week is National Small Business Week, an opportunity to celebrate the spirit and ingenuity of small businesses like Everblue, a start-up in North Carolina.

    Everblue
    was founded in 2008 by veterans Chris and Jon Boggiano along with
    fellow entrepreneur Grant McGregor. The brothers’ goal was to make the
    U.S. more energy independent by helping people get certified in
    sustainable building practices

  • Google’s 2010 U.S. Economic Impact
    May 16, 2011
    This week is National Small Business Week, an opportunity to celebrate the spirit and ingenuity of small businesses like Everblue, a start-up in North Carolina.

    Everblue was founded in 2008 by veterans Chris and Jon Boggiano along with fellow entrepreneur Grant McGregor. The brothers’ goal was to make the U.S. more energy independent by helping people get certified in sustainable building practices. With old-fashioned hard work and some help from Google AdWords, their business has quadrupled in size. They now have 80 full time employees
  • An Obsession with Advertising, Accountability & Awesomeness.
    May 16, 2011








    I am so incredibly impressed with the rapid evolution of advertising and marketing possibilities around us. Offline, online, social-- there are so many things to do, and so little time (and budget!).

    One of the absolute delights of online marketing (regardless of type) is the amount of accountability you can bring to your marketing budgets. How many people looked at your ad in a magazine and took action? You can measure this for your digital display ads. How many potential customers how were actively looking for cars, saw
  • Get Free Official Search Tips and Tricks Posters from Google
    May 16, 2011
    Google for educators is giving free posters as downloadable PDF’s. They can be found here.
    Primarily targeted for the students, these PDF’s help them to gain better understanding of Google web search and its products like Google Earth. However, they are incredibly useful of anyone who wants to know improved ways of searching and using Google.
    google free poster
    Here you will find posters for
    - Search tips
    - Anatomy of search
    - Google book search
    - Google scholar
    - Google quiz
    - Google quiz answers
    - Google earth
    - Search tips for kids
    Google for Educators is a special site for teacher community providing information and tools for teachers and students. According to Google –
    At Google, we support teachers in their efforts to empower students and expand the frontiers of human knowledge. That’s why we’ve assembled the information and tools you’ll find on this site.
    This can be considered as Google’s effort for community sustainability or it could be a clever marketing promotion for the next generation internet kids. Nonetheless, these are beautifully designed posters and available free for anyone. Download them, print them, learn, and show your love for Google.

    Related: Google Prefix Keyword Tricks


  • Expanding Google News for more variety and multimedia
    May 16, 2011
    (Cross-posted from the Google News blog)

    Every day, Google News crawls through thousands of news articles to present you with the most relevant and recent stories. For a long time, we’ve realized that bringing relevant news to the surface is only part of the puzzle—it should also be easy to scan for stories of interest and dig deeper when you find them.

    The newly expandable stories on Google News in the U.S., released today, give you greater story diversity with less clutter.

    Now you can easily see more content, see less of what
  • Tell us about your experience with our customized suggestions
    May 16, 2011
    Many of you have opted in to receive our customized suggestions about your AdSense implementation. When publishers opt in to this communication, we regularly send them best practice tips that are relevant to their specific site, to help them optimize and earn more with Google AdSense.

    Take a look at how publisher Johnny Hayes now earns 51% more with AdSense on his site, funcheapsf.com, as a result of implementing one of the tips we sent him. You can also learn how publisher Eric Bort’s AdSense revenue increased by more than 200% on his site
  • Memorial Day: A Time for Remembering and a Day for Savings
    May 16, 2011
    Memorial Day is officially known as the time for remembering all those who have died serving our country.

    Unofficially though, it also marks the beginning of the summer. The beginning of sundresses and white shoes, sandals and bikinis, and of course, those DIY projects the winter months prevented us from tackling.

    According to Tod Marks, senior project editor for Consumer Reports, stores in 2009 were overwhelmed with products, especially apparel, due, in large part, to the recession and the demand for lower prices. As a result, large chains
  • Showcase your business with a 360-degree perspective
    May 16, 2011
    [cross-posted from the Lat Long Blog]

    When I’m looking for a restaurant in San Francisco, I always browse photos to see if the ambiance is right for the occasion. With our Business Photos pilot, we’ve been photographing businesses, with their permission, to highlight the qualities that make their locations stand out. In addition to the photos that business owners can upload directly through Google Places, these photos help potential customers get a better view of the decor, merchandise, food, and more on each business’ Place page.

  • Remembering fallen journalists on video
    May 16, 2011


    (Cross-posted from the Official Google Blog.)

    We live in a world that feels smaller every day. As we become accustomed to nearly ubiquitous coverage of the news and events unfolding around the world, it’s easy to forget the price that is sometimes paid to obtain quality, accurate reporting on important stories—particularly in areas of conflict or in cases of government repression of the media. With this in mind, today, the Newseum in Washington, D.C., Google and YouTube are together

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