Monday, April 18, 2011

New About Google - 18 April 2011


  • Spring “Turf Wars” on Google
    April 18, 2011
    It seems turf wars no longer just apply to the long standing East Coast vs West Coast rivalry. It is now about actual turf! Is it time to think about lawn care already? Wasn't it just snowing throughout most of the country? It seems people have Spring fever. People are eager to shed their winter clothing for their shorts, t-shirts & bathing suits.

    Searches for [Spring] started rising in early-February with a tremendous spike the first week of April. People desperate for Spring to arrive are growing in number - fast!








  • Happy Tax Day! Now, where did your tax dollars go?
    April 17, 2011
    Like it or not, Americans have a date with the IRS today. In a few hours, our tax forms will have been sent in... yet most of us will still be left wondering, “How will the government spend our money?”

    In February, we launched the Data Viz Challenge to answer that very question. The challenge was a five-week competition that asked developers to visualize how our federal income tax dollars are spent. We received more than 40 thought-provoking entries that each take a unique approach to making this data more accessible to taxpayers.

    Take
  • Happy Tax Day! Now, where did your tax dollars go?
    April 17, 2011

    This post is by Jenny Ramaswamy of the Google Creative Lab. Jenny is a Marketing Manager on the Creative Lab's Data Arts team. Outside of work, Jenny likes to go on adventures to remote international locations.

    (Cross-posted with the Official Google Blog.)

    Like it or not, Americans have a date with the IRS today. In a few hours, our tax forms will have been sent in... yet most of us will still be left wondering, “How will the government spend our money?”

    In February, we launched the Data Viz Challenge to answer that very question
  • The taxman searcheth
    April 17, 2011
    While he may not have been the first to say it, Benjamin Franklin famously wrote in 1789: “Our new Constitution is now established, and has an appearance that promises permanency; but in this world nothing can be said to be certain, except death and taxes.”

    It’s tough to argue with Ben’s point, but as it turns out, a spike in searches around the two most significant events of tax season in the U.S.—the availability of W-2 forms and the due-date for federal tax returns—are pretty dependable as well, as search volume increases in January

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