Tuesday, April 12, 2011

New About Google - 12 Apri l 2011

  • Sharing advice from our London site clinic
    April 11, 2011
    Webmaster level: Beginner - Intermediate


    We recently hosted our second site clinic, this time at TechHub in London, UK. Like last year, here’s our summary of the topics that came up.


    • Title tags and meta description tags are easy ways to improve your site's visibility in Google search results, yet we still see webmasters not fully utilizing their potential. We have a bit of help available about writing good page titles and descriptions which you can read to brush up on the subject. That said, you can ignore the meta keywords, at

  • Introducing CityHash
    April 11, 2011
    We’re pleased to announce the new CityHash family of hash functions for strings. We’re releasing two functions today: CityHash64 and CityHash128. They hash strings to 64- and 128-bit hash codes, respectively. These functions aren’t suitable for cryptography, but our experience so far shows that they’re great for, say, hash tables.

    We tried to optimize for CPUs that are common in Google’s datacenters, but it turns out that most PCs and laptops have the relevant features as well. The important ones are 64-bit registers, instruction-level parallelism
  • Investing in the world’s largest solar power tower plant
    April 11, 2011
    We’ve invested $168 million in an exciting new solar energy power plant being developed by BrightSource Energy in the Mojave Desert in California. Brightsource’s Ivanpah Solar Electric Generating System (ISEGS) will generate 392 gross MW of clean, solar energy. That’s the equivalent of taking more than 90,000 cars off the road over the lifetime of the plant, projected to be more than 25 years. The investment makes business sense and will help ensure that one of the world’s largest solar energy projects is completed.

    We need smart capital
  • High-quality sites algorithm goes global, incorporates user feedback
    April 11, 2011
    Over a month ago we introduced an algorithmic improvement designed to help people
    find more high-quality sites in search. Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic.

    Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about
  • Experiment with ads in v201101
    April 11, 2011
    When introduced last year, AdWords Campaign Experiments (ACE) allowed for experimental changes to be applied to ad groups and criteria. To allow for even greater flexibility, in v201101 we’ve added the ability to apply experimental changes to individual ads as well. Just like other entities, experiment data can be added to an AdGroupAd to indicates its status in the experiment. For example, the following code can be used to add an existing ad to the experimental split.

    // Create ad using an existing ID.
    $ad = new Ad();
    $ad->id = $adId

  • Stars line up on YouTube to take action against sex trafficking
    April 11, 2011
    Each year, the global sex slavery market generates $32 billion in profit, while the average age of American girls who are forced into prostitution is only thirteen. Today, some of the biggest celebrities in Hollywood are speaking out against this injustice, and they’re turning to YouTube to make sure the world hears them.

    Through the DNA Foundation, an organization spearheaded by Ashton Kutcher and Demi Moore, a number of stars from Jessica Biel to Edward Norton, Justin Timberlake to Jason Mraz, are launching the “Real Men Don’

  • Improved printing in Spreadsheets
    April 11, 2011
    In January, we added support for Google Cloud Print to mobile documents. Today, we’re extending that functionality to mobile spreadsheets and adding some additional printing improvements to the desktop version of Google spreadsheets.

    Mobile printing for spreadsheets
    Now you can print your spreadsheets to any cloud-connected printer right from your phone by selecting Print... underneath the spreadsheet title. This feature will work on most phones and tablets that support HTML5, such as devices running Android 2.1+ and iOS 3+.


    Improved
  • Sketchup Pro Case Study: Fat Pencil Studio
    April 11, 2011
    This case study came to us from Joshua Cohen at Fat Pencil Studio in Portland, Oregon. Joshua writes:
    The company name “Fat Pencil” refers to the traditional drawing instrument used by architects during the early stages of conceptual design—when it’s important to get ideas on paper quickly, and avoid getting bogged down by details. Google SketchUp Pro provides a digital equivalent of this practice, and it’s been an essential tool for us since Fat Pencil Studio was founded in 2004.


    Fat Pencil Studio creates technical graphics for legal

  • Great speeches, great people, great atmosphere: AdSense in Zurich
    April 11, 2011
    Two weeks ago, we had the pleasure of welcoming 120 of our publishers from Germany, Switzerland, Austria, Italy, and France at an AdSense publisher event in our Google office in Zurich.

    The agenda of the day included seminars and presentations about:
    • Trends in the online advertising market and how to use them for your site
    • Our best tips to optimize your AdSense earnings
    • Using DFP Small Business to get more out of AdSense
    • Website usability
    • The truth about common SEO myths

    We also offered attendees 1-on-1 site consultations with a Google
  • A trivia game where using Google is allowed
    April 10, 2011
    Traditional trivia games have a rule that you can't cheat—you can't look things up in books, you can't ask your friends and you certainly can't ask Google. But what if there were a trivia game where you could not only ask Google, but were encouraged to do so? Imagine how difficult the questions would need to be with the power of the world's information at your fingertips.

    A Google a Day is a new daily puzzle that can be solved using your creativity and clever search skills on Google. Questions will be posted every day on agoogleaday.com
  • Mother Nature’s Birthday – Earth Day
    April 11, 2011
    Lately it seems that Mother Nature has been sending us a message. With recent natural disasters happening around the world, consumers are heading her warning signs and switching to environmentally friendly products. Consumers of every nationality will be united in the quest to give back to the environment on Earth Day. Advertisers are scrambling to get their “green” inventory into the limelight. How can you stand out? Here are a few tricks to help you shine.

    Position inventory
    Build unique landing pages for environmentally friendly products

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