Wednesday, April 6, 2011

New About Google - 06 April 2011


  • AdWords Position Preference feature is being retired
    April 5, 2011
    As part of the retirement of the Position Preference bidding feature, this feature can no longer be enabled via the AdWords API.

    Starting tomorrow, calling CampaignService with BiddingStrategy ManualCPC.PositionPreference set to ON will return the error
    BiddingError.POSITION_PREFERENCE_NOT_ENABLED.
    This feature can still be used, however, to disable Position preference for a campaign.

    Then, starting in May, the PositionPreference field will be disabled entirely, meaning that calling CampaignService with BiddingStrategy

  • And the glory goes to...Last Call for Google I/O winners
    April 5, 2011


    This post is by Monica Tran of the Google I/O Team. In the past four years, Monica has been around the world, working as a Product Marketing Manager in Mountain View, London, and Tokyo. Now that she's come full circle to Developer Marketing, she is focused primarily on Google I/O and our international Developer Days. -scottk

    It seems like only yesterday that we announced our Last Call for Google I/O contest. We’ve been keeping busy, judging Round
  • Protecting users from malicious downloads
    April 5, 2011


    For the past five years Google has been offering protection to users against websites that attempt to distribute malware via drive-by downloads — that is, infections that harm users’ computers when they simply visit a vulnerable site. The data produced by our systems and published via the Safe Browsing API is used by Google search and browsers such as Google Chrome, Firefox, and Safari to warn users who may attempt to visit these dangerous webpages.

    Safe Browsing has done a lot of good
  • Music Tuesday: YouTube’s budding music stars and more
    April 5, 2011
    It’s no secret that YouTube is home to a burgeoning number of musicians who nurture their talent with the help of the online community. Over the years, we’ve developed ways for musicians to get more engaged -- with us and with the community. But often, at the end of the day, it’s the musicians themselves who create their own opportunities. Sometimes the most interesting work comes from people who sharpen their chops by covering the big names...until that fateful day when they branch out and start writing their own songs.

    This month

  • Real-time traffic graphs for the Transparency Report
    April 5, 2011


    (Cross-posted from the Official Google Blog.)

    When we introduced the Transparency Report last year, we promised to keep looking for new and useful ways to display data about traffic to our services. In response to your requests, today we’re adding graphs for each region that show traffic patterns for all products in aggregate. These graphs will show data with a five-minute delay.

    In this graph, for example, you’ll see that all of our services in Egypt were down
  • Real-time traffic graphs for the Transparency Report
    April 5, 2011
    When we introduced the Transparency Report last year, we promised to keep looking for new and useful ways to display data about traffic to our services. In response to your requests, today we’re adding graphs for each region that show traffic patterns for all products in aggregate. These graphs will show data with a five-minute delay.

    In this graph, for example, you’ll see that all of our services in Egypt were down from January 27 to February 1:


    Starting today, you won’t have to sift through every single product graph to figure
  • SketchUp 8: Now in a dozen languages
    April 5, 2011
    Back in November, we promised SketchUp 8 in three more languages. Well, today’s the day. All of us here at SketchUp HQ are pleased to let you know that Russian, Dutch and Simplified Chinese are ready and waiting to be downloaded from our website. They join French, Spanish, Italian, German, Japanese, Korean, Brazilian Portuguese, Traditional Chinese and English (UK and US) for a total of twelve languages.

    To see the SketchUp website in another language, use the Change Language drop-down menu in the upper-

  • There’s no place like home for math education
    April 5, 2011
    Last month, we mobilized a small but enthusiastic band of Google engineers to visit schools across the county as part of National Engineers Week. Googlers talked to kids about their career experiences and how they became engineers. The school visits also provided Googlers with an opportunity to get away from their desks and connect with a classroom of students. One group traveled right down the road from our headquarters to visit our local schools in Mountain View, Calif.

    This volunteering program is part of our broader effort to help
  • Linux Foundation Collaboration Summit 2011
    April 5, 2011
    This week marks the fifth annual Linux Foundation Collaboration Summit, which will be held from April 6th to 8th in San Francisco, CA. Many Googlers will be attending, and several Googlers are presenting at the Summit as well.
    Andrew Morton will be in a panel discussion on The Linux Kernel: What's Next at 11 AM on Wednesday April 6th.

    Michael Rubin, Technical Lead for Google's Kernel Storage team will be presenting a keynote on File systems in the Cloud at 3:30 on Wednesday.

    Ian Lance Taylor will be discussing the Go Programming Language

  • Free phone support for AdWords advertisers
    April 5, 2011
    We’ve worked hard to keep in touch with our AdWords customers and we’re always looking for new ways to support you. Currently we offer email and online support, and today we’re introducing free phone support for all of our U.S.- and Canada-based AdWords customers. When you have a question about your account or advertising campaigns, you can now call an AdWords specialist if you prefer.

    We’re adding phone support for a simple reason: you asked for it! You told us that while you appreciate online resources like our AdWords Help Center, you
  • Think with Google: Search Ads Affect Offline Sales Too
    April 5, 2011
    Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out this video for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons. Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns,

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