Tuesday, April 5, 2011

New About Google - 05 April 2011

  • Free phone support for AdWords advertisers
    April 5, 2011
    We’ve worked hard to keep in touch with our AdWords customers and we’re always looking for new ways to support you. Currently we offer email and online support, and today we’re introducing free phone support for all of our U.S.- and Canada-based AdWords customers. When you have a question about your account or advertising campaigns, you can now call an AdWords specialist if you prefer.

    We’re adding phone support for a simple reason: you asked for it! You told us that while you appreciate online resources like our AdWords Help Center, you
  • Think with Google: Search Ads Affect Offline Sales Too
    April 5, 2011
    Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out this video for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons. Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns,

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