Thursday, March 17, 2011

New About Google - 17 March 2011

  • Making the web faster for all AdSense for content publishers
    March 17, 2011
    At Google, we spend a lot of time working to make the web faster. Your site is no exception. And today, as part of this vision, we’re pleased to announce a major boost in speed for AdSense publishers worldwide.

    AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so we set out to make this better. We’ve now developed a new ads delivery technique to improve the speed of
  • mCommerce Best Practices: Engaging the Mobile Shopper
    March 17, 2011
    (Cross-posted on the Google Mobile Ads Blog)

    As mobile technology continues to accelerate, our phones are quickly becoming indispensable shopping tools. Whether researching a product or comparing prices before purchasing, 79% of US smartphone users have used their devices to help with shopping and 74% of those smartphone shoppers have made a purchase.*

    This means that having a mobile strategy is key when engaging with these tech savvy, connected consumers. And this is especially true for advertisers focused on driving online and in-store
  • More resources for those affected by the Japan earthquake and tsunami
    March 16, 2011
    (Cross-posted from the Google.org Blog)

    Like the rest of the world, we’ve been transfixed by the images and news coming out of the northeastern part of Japan over the past six days. Our hearts go out to those who have been affected by this devastation and we’re deeply grateful to those who are working to keep us safe. In the meantime, Googlers in Japan and elsewhere around the world have been working around the clock to try and help improve the flow of information. Here are some of the recent developments we’ve been working on:

    Centralized
  • You’re changing the world. We want to help.
    March 16, 2011


    (Cross-posted from the Official Google Blog.)

    One of the greatest things about my job is hearing how terrific organizations are using technology to help their cause. Today I've had a chance to talk with Direct Relief International who raised more than $1 million using Google AdWords, Samasource who saved tens of thousands of dollars using Google Apps and the Natural Resource Defense Council who earned 100,000 views from one video on their YouTube channel with no
  • You’re changing the world. We want to help.
    March 16, 2011
    (Cross-posted on the Google for Nonprofits Blog and Public Policy Blog)

    One of the greatest things about my job is hearing how terrific organizations are using technology to help their cause. Today I've had a chance to talk with Direct Relief International who raised more than $1 million using Google AdWords, Samasource who saved tens of thousands of dollars using Google Apps and the Natural Resource Defense Council who earned 100,000 views from one video on their YouTube channel with no paid advertising. Listening to these stories
  • Best Practices for User Authentication
    March 16, 2011
    By now, many of you have seen our recent announcement regarding 2-step verification for Google Accounts. It’s an optional way of protecting your Google Account from unauthorized access, providing a level of security beyond that of a password alone. The initial announcement did not detail the impact enabling 2-step verification has on programmatic account access from code written against one of Google’s official APIs. We want to go into some more detail regarding the implications of 2-step verification on various authentication (and authorization
  • New connection bar in Gmail for iPhone
    March 16, 2011


    Using Gmail in Safari on your iPhone gives you access to fast search, conversation view, stars, labels, and more. But it’s sometimes frustrating not knowing whether your email has been sent or whether your phone has a functioning internet connection at all. To address this, we recently introduced the “connection bar.” The connection bar appears at the bottom of the screen when needed to give you the info you want— and then gets out of the way.

    The connection bar appears when the app launches and
  • YouTube NextUp: Are you the next big thing on YouTube?
    March 16, 2011
    Last year, our top YouTube partners generated more than 100 billion views and drew in millions of dollars through our revenue-sharing Partner Program. Talented Partners drew huge audiences with channels that showed people how to crochet flowers, apply the perfect lipstick - and sometimes just how to have fun.

    We believe that the successful singers, dancers, actors, producers, musicians and make-up artists of the future are practicing their craft on YouTube today. As we
    said recently, Partners are the heart of our
  • Ooh la la—ask Gaga a question!
    March 16, 2011
    (Cross-posted from the YouTube Blog)

    Attention little monsters! Channel your inner Oprah, because now is your chance to ask Lady Gaga everything you’ve always wanted to know. What’s life like on tour? What’s her favorite YouTube video? Was the meat dress really made of meat?

    In Gaga’s own words:



    You have until midnight PT on March 18 to submit a video or text question, so just head to Gaga's channel to submit your query or vote on the ones you want us to ask. You can also tweet your question with the hashtag #GoogleGoesGaga
  • UpTake.com Raises its revenue to new heights with AdSense
    March 16, 2011
    UpTake uses the new AdSense interface to perform 10 times more analysis in the same amount of time.

    UpTake.com is a search engine designed to take the time and guesswork out of the travel decision process by organizing, filtering, and tailoring recommendations on destinations, hotels, restaurants, and attractions from thousands of travel websites to individual consumer needs. UpTake’s Director of Online Marketing, Brian Piepgrass, recently shared the site’s story and gave us some tips on how using the new interface has helped the UpTake
  • Search Marketing on Mobile Devices
    March 16, 2011
    You might be surprised to learn that within five years more users will connect to the Internet through their mobile device than through their desktop PC’s. Not only are customers using their mobile devices to access the web, but they are also making purchases online. It is estimated that by 2015, 8% of all e-commerce purchases will be made via mobile phones - that’s $119B in sales.*
    With such tremendous growth in the mobile space, it is a great time to optimize your search campaigns to include mobile targeted campaigns. The following are some
  • Great documents come from great discussions
    March 16, 2011
    (Cross posted on the Google Enterprise Blog)

    The discussion about a document is as important as the document itself, but until now, there hasn’t been a great medium for this discussion to happen. Creating comments in documents is a start—but comments can be overwhelming and at times feel one-sided with no resolution.

    So today we’re introducing a better way to provide document feedback—discussions in Google Docs. With this feature, we want to encourage rapid and seamless discussions, help the right people participate, as well as integrate
  • Introducing discussions in Google Docs
    March 16, 2011
    When we launched the new Google Docs last April, one of the big changes was moving comments to the sidebar and letting people reply to comments. Today, we’re updating comments in Google Docs to facilitate rapid and seamless discussions and integrate with email in an intuitive way. Since there are a number of significant improvements, this update is only available for newly created documents for now.



    To start, we’ve improved the discussion flow by adding ownership and edit rights to individual comments. Each comment now has a timestamp

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