Tuesday, January 18, 2011

New About Google - 18 January 2011

  • Help rebuild L’Aquila
    January 17, 2011
    The city of L’Aquila, Italy was turned to rubble by a powerful earthquake in April of 2009. As is the case with many natural disasters, public attention has steadily declined since the earthquake. A year and a half later, little progress has been made to rebuild this ancient city.
    So we decided to offer help in the best way we know how: with technology.

    As we outlined in this post, employees from the Google SketchUp team offered to assist in the effort. Workshops were held to collect photographs and train local volunteers in the

  • This Tuesday! Broken Social Scene go live on YouTube
    January 16, 2011
    On Tuesday, January 18 at 9 p.m. ET, Canada’s sprawling indie rock collective Broken Social Scene kicks off their Winter 2011 tour with a live performance at NYC’s Terminal 5 -- and you’ll be able to watch the show as it happens on http://www.youtube.com/bowerypresents (brought to you by Lexus).

    The group will also be curating the YouTube homepage on Tuesday, with a mix of videos that are as surprising and eclectic as the band itself.

    Who are Broken Social Scene? Maybe a better question would be, who aren’t they? Formed as a loose collaborative
  • A year of the new DoubleClick Ad Exchange: improving large publishers’ returns
    January 16, 2011
    With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And we have some new findings to share: a recent analysis that we’ve undertaken shows just how significantly the Exchange is improving advertising revenues for major web publishers.

    We unveiled the new Ad Exchange in late 2009 in North America and Europe, as an open, real-time auction marketplace for display ad space—i.e., the image-based, interactive

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