Monday, January 17, 2011

New About Google - 17 January 2011

A year of the new DoubleClick Ad Exchange: improving large publishers’ returns
January 16, 2011
With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And we have some new findings to share: a recent analysis that we’ve undertaken shows just how significantly the Exchange is improving advertising revenues for major web publishers.

We unveiled the new Ad Exchange in late 2009 in North America and Europe, as an open, real-time auction marketplace for display ad space—i.e., the image-based, interactive

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