Saturday, December 18, 2010

New About Google -18 December 2010

  • Context Is King
    December 17, 2010
    Because YouTube is a platform for free expression of all sorts, we take great care when we enforce our Community Guidelines. We try to allow as much content as possible on the site and still ensure that the rules are followed. It is a delicate balancing act, and we depend on our uploaders to help.

    Let us explain. Check out the two videos below. Notice anything different between them? Same content, right? Not quite.

    Video #1

    Video #2

    While the difference may appear insignificant, the
    context of the two videos is very different
  • Beryl Builds Billerica
    December 17, 2010
    Beryl Reid has been busy. In August of 2009, Beryl (a.k.a. BerylDrue) traveled to our Boulder, Colorado office to become a Google Certified Teacher. Then in April of this year, she became a Supermodeler. She liked Boulder so much that she even came back to attend 3D Basecamp 2010 this past September. How much more involved with SketchUp could Beryl get? As it turns out, plenty.

    Model of the Billerica Train Station

    Though she’s a recently-retired computer teacher from Billerica Memorial High School (in Billerica, Massachusetts

  • Check out the Humble Indie Bundle #2
    December 17, 2010
    Last year, we featured a guest post by Jeffery Rosen, of Wolfire Games about the Humble Indie Bundle, an awesome promotion for a good cause: spreading awareness of indie games, and supporting charity. For 12 days, you could name your own price for a bundle of awesome independent games, with proceeds split as you wish between the game developers and two deserving charities, Child's Play and the Electronic Frontier Foundation. They hosted the Bundle on App Engine, to great effect - read the original blog post to learn more.
    The good

  • This week in search 12/17/10
    December 17, 2010
    This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed.

    One of the things we think about often are new and better ways to interact with the search engine—whether it’s refining results on the fly, speaking your search terms, or typing your search into the address bar. This week, we’ve improved several ways in which you interact with Google, including a more precise way to zoom back in time in Realtime, Instant search results (and
  • Dive deeper with the reference documentation sidebar
    December 17, 2010
    There are a wide variety of resources available for those learning about the AdWords API, but since they’re spread out across multiple sites it’s not always easy to find the information you’re looking for. While we acknowledge the need for these multiple sources, we knew we could do more to bring together our content from Blogger, YouTube, Google Code, and Twitter. We saw the official reference documentation as a good home for the information, and so we’ve added a new sidebar to the service-level pages that displays related material.


  • Browse the web for a good cause
    December 17, 2010
    How many tabs have you opened in your browser today? We know many of you probably open tens or even hundreds of tabs in a day—now, you can put all those tabs toward serving a good cause.

    Earlier this week, we invited the Chrome user community to participate in the Chrome for a Cause project this December 15-19. Already tens of thousands of web denizens have “donated” the tabs that they opened in Google Chrome to help drive a charitable gift that Google will make on their behalf, up to $1 million.


    Just halfway through the project, the global
  • New Shopping APIs and Deprecation of the Base API
    December 17, 2010
    We are pleased to announce our newest addition to the shopping family -- a simple yet powerful programmatic interface that enables retailers to upload their content to Google and query data from Google. The new Shopping APIs have two components: Content and Search. As part of this launch, we’re are also deprecating the Base API and replacing it with today’s new Shopping APIs.
    The Content API for Shopping allows retailers to upload product data to Google for use in multiple places online like Google Product Search, Product Ads, Google

  • Under the hood of Google Maps 5.0 for Android
    December 17, 2010
    Yesterday we introduced Google Maps 5.0 for Android with two significant new features: 3D interaction and offline reliability. In order to create these features, we rebuilt Maps using vector graphics to dynamically draw the map as you use it. Building a vector graphics engine capable of achieving the visual quality and performance level you expect from Google Maps was a major technical challenge and enables all sorts of future possibilities. So we wanted to give you a closer look under the hood at the technology driving the next generation
  • The Smart Shopper
    December 17, 2010
    Do you know “The Smart Shopper"? The Smart Shopper is constantly connected and always mobile. The Smart Shopper values on-line information, researches on-line then shops in-store, and uses a smartphone while shopping.

    You can see the smart shopper in action by watching the first two videos in our Smart Shopper series.

    The Smart Shopper: Constantly Connected
    An exclusive look into consumers’ research and purchase process.



    The Smart Shopper: Always Mobile

    A clear snapshot of how smartphones are changing the way consumers research
  • New hacked site notifications in search results
    December 17, 2010
    Webmaster level: All

    Today we’ve added a new notification to our search results that helps people know when a site may have been hacked. We’ve provided notices for malware for years, which also involve a separate warning page. Now we’re expanding the search results notifications to help people avoid sites that may have been compromised and altered by a third party, typically for spam. When a user visits a site, we want her to be confident the information on that site comes from the original publisher.

    Here’s what the notification looks like
  • Spreading holiday cheer with charitable donations
    December 17, 2010
    The past couple of years have been a challenging stretch for charitable organizations as giving tends to decline during economic downturns when the need is highest. Charitable giving was down 3.6% in 2009, only the second year there’s been a drop since Giving USA began their reports in 1956. We continue to be inspired, however, by organizations that have stepped up with creative and effective programs to address today’s challenges. We’re grateful for the millions of Google users who helped continue our success in 2010, and we want to do our

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