Tuesday, October 12, 2010

News About Google - 12 October 2010

  • The wind cries transmission

    October 11, 2010

    We just signed an agreement to invest in the development of a backbone transmission project off the Mid-Atlantic coast that offers a solid financial return while helping to accelerate offshore wind development—so it’s both good business and good for the environment. The new project can enable the creation of thousands of jobs, improve consumer access to clean energy sources and increase the reliability of the Mid-Atlantic region's existing power grid.

    When built out, the Atlantic Wind Connection (AWC) backbone will stretch 350 miles off the coast

  • The Five Steps to Future Hardware Happiness

    October 11, 2010

    [This post is by Reto Meier AKA @retomeier, who wrote the book on Android App development. —Tim Bray]

    Two questions I regularly get asked are “Why isn’t my app visible on the Market on the (insert device name here)?” and “How can I prepare for GoogleTV and Android tablets?” If you care about how broadly your app is available, pay attention now. Seriously. I don’t want to hear anyone telling me they weren’t told. [Seems a little combative? -Ed. Take it up a notch! -RM]

    By now you’ve probably heard of Google

  • Geek Time with James Bottomley

    October 11, 2010

    When people first meet Linux Kernel SCSI subsystem maintainer James Bottomley, one question that often comes up is, “Why the bow tie?” Jeremy Allison, Samba co-founder and Google Open Source Programs Office team member, spent time with James at LinuxCon last month and uncovered the answer. After that, Jeremy gets the backstory on the inspiration behind James’ LinuxCon talk about how to convince management to embrace open source (4:58). James also talked about how he became the SCSI subsystem maintainer (1:54) and how he started

  • If a picture is worth a thousand words, then a video is worth a million

    October 11, 2010

    Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from barbecue grills and accessories to patio sets.

    We sell everything from home furniture and fireplaces to kitchen cookware, but our true passion is barbecuing and grills. We’re in BBQ country, where people are fanatical about barbecuing and smoking. We’ve found that the best

  • Amp Your Catalog Drops

    October 11, 2010

    Fossil provides a great example of how to create an integrated marketing campaign. For each SKU featured in their June 2010 catalog they bought a keyword and linked it to the exact landing page for the product. Fossil saw a 55% increase in online orders from this campaign.

    If you are a retailer that produces different catalogs for different regions, Google can help you create regionally focused search campaigns based on DMA or zip codes. Or think about creative ways you can integrate and unify your marketing campaigns across channels, building

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