Thursday, October 28, 2010

New About Google - 28 October 2010

  • On the Rise: Pick which YouTube upstart goes on the homepage

    October 27, 2010

    More and more of our YouTube partners are hitting subscriber numbers in the 100,000s and even in the 1,000,000s. We want to help more of you to get to those kind of subscriber numbers, which is why we’re starting a new monthly feature called “On the Rise.”

    Here’s how it works: every month, we’ll pull together a list of partner channels whose subscriber rate has quickly accelerated in the last 30 days but who still have less than 100,000 subscribers. We’ll winnow that list down to a handful of channels, and then we’ll ask the community to vote


  • Gmail in mobile Safari: now even more like a native app

    October 27, 2010



    (Cross-posted from the Mobile blog)

    Go to gmail.com from your iPhone and you’ll notice two improvements we’ve rolled out over the past few weeks. First, scrolling is snappier: the speed of scrolling reflects the speed of your swipe gesture. This is helpful for long conversations where a few quick flicks will get you to the information you need much faster than before. Second, the toolbars stay on screen while you’re scrolling rather than moving down into view after each scroll. Being able


  • Searching your way to the ballot box

    October 27, 2010

    With less than a week left until the U.S. 2010 midterm elections, interest is heating up around the country—in polling places, close races and hot political issues. We thought we’d peek into the search data to see what we could find about what kinds of info people are looking for as they get ready to go to the ballot box next Tuesday. We used a combination of Insights for Search and internal tools to dig up this data, and all searches studied are anonymous.

    Over the past few months, we’ve seen rising searches for things like [voter registration


  • Discover 201008: CustomerSyncService - So what’s new?

    October 27, 2010

    We recently released the second part of the v201008 version of the AdWords API and with it the CustomerSyncService - the AdWords API’s first service to determine the entities that were changed in your account. In this blog post, I’ll discuss our goals for the new service and provide a few examples illustrating how to integrate it with your system.

    At our developer workshops, we received lots of great feedback about what you’d eventually like to see in this service. Please keep sharing your feedback with us on our forum.

    Getting started


  • Facebook Likes Google Summer of Code

    October 27, 2010

    This summer Facebook participated in Google Summer of Code for the first time and we want to share an update on the progress our students made. Unlike most organizations participating in the program, we have a number of open source projects rather than just a single project. This meant that we accepted a few students to work across open source projects which we actively contribute to in addition to projects that we've released.

    We received many applications from students all over the world who were excited to spend their summer working


  • Place Search: a faster, easier way to find local information

    October 27, 2010

    I love to discover new places, from sandwich shops in my neighborhood to great museums around the globe. When I start looking for something in a new area, like a barbecue restaurant in Austin, I usually do quite a few searches. I might search for a list of restaurants and then search for details about each place, like which one has the best atmosphere and live music.

    Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations


  • Make the most of your AdSense experience with our new checklist

    October 27, 2010

    Starting a new program can be overwhelming. What steps should you take to get off on the right foot and make the most of your account? To help you make your way with AdSense, we're delighted to introduce the AdSense Checklist to publishers viewing our U.S. Help Center.



    If your language preference is set to U.S. English, you'll find the checklist in the left navigation bar of the Help Center. You can recognize it by the progress bar. The checklist is divided into five parts, offering basic recommendations, required steps, and tips to help


  • Barbie's 50th Anniversary: Best-in-Class Integrated Marketing

    October 27, 2010

    Last year, American icon Barbie celebrated her 50th Anniversary. To celebrate, the famous fashionista hosted fashion shows, events, and parties all over the world. And how did Barbie market this special anniversary? Fans were able to learn more about Barbie's events, Barbie fashions, and communicate with her through her YouTube channel, Facebook page, and Twitter Feed. Whenever Barbie fans went looking for more info, Search ads drove them to all of Barbie's social destinations.



    This holiday season, make sure to give your customers a consistent

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