Friday, October 22, 2010

New About Google - 22 October 2010

  • Digital bootcamp with Ingrid Kopp

    October 22, 2010

    Heather Menicucci, Director, Howcast Filmmakers Program, is writing weekly guest posts for the YouTube blog on filmmaking in the digital age. You can catch up on previous posts here.
    Today being a filmmaker is more and more about using tools other than cameras and editing software – social media, mobile platforms, websites, and even augmented reality technology – to bolster the work, attract and engage audiences, and make money. Many filmmakers are being dragged into this new world kicking and screaming or simply overwhelmed by the options


  • Jury selection for YouTube Play revealed at last

    October 21, 2010

    Today we announce the jury selection for YouTube Play. A Biennial of Creative Video with the Guggenheim.

    It was our goal to reach the widest possible audience, inviting individuals from around the world to submit a video for consideration. While our original goal had been to select 20, the jury was so moved by the quality of work submitted that we decided to honor a final list of 25. We believe the end result is 25 of the most unique and innovative video work to be created and distributed online during the past two years.

    Tonight we will


  • Discover v201008: Remarketing

    October 21, 2010

    Version v201008 of the AdWords API introduces the UserListService and the CriterionUserList which give you API access to the features available in the ‘Audiences’ tab in the AdWords interface. To learn more about remarketing, visit the AdWords Help Center.

    You can set up remarketing using the AdWords API in two steps:

    1. Create a remarketing list.
    2. Create a CriterionUserList to tie your list to an AdGroup.

    We’ve also included short code snippets showing you how to manage LogicalUserLists, also known as custom combination lists


  • Tips for partners: LockerGnome reveals how he built his brand and audience

    October 21, 2010

    In our Tips for Partners series over the last month, we have certainly covered a lot! Beyond our suggestions, our partners have given their own tips on these topics as well. Specifically,
    Hold on to your seats. For our last post in this series about engaging with your audience, we’re bringing you (drum roll please...) LockerGnome (a.k.a Chris Pirillo) who’s well versed in how to make a hit channel


  • This Internet is Your Internet: Digital Citizenship from California to Washtenaw County

    October 21, 2010


    (Cross-posted on the Google Online Security Blog)

    In the physical world, basic safety measures are second-nature to almost everyone (look both ways, stop drop and roll!). In the digital world, however, many of us expect security to be handled on our behalf by experts, or come in a single-box solution. Together, we must reset those expectations.

    The Internet is the biggest neighborhood in the world. Security-related initiatives in the technology sector and government play an important


  • This Internet is Your Internet: Digital Citizenship from California to Washtenaw County

    October 21, 2010



    In the physical world, basic safety measures are second-nature to almost everyone (look both ways, stop drop and roll!). In the digital world, however, many of us expect security to be handled on our behalf by experts, or come in a single-box solution. Together, we must reset those expectations.

    The Internet is the biggest neighborhood in the world. Security-related initiatives in the technology sector and government play an important role in making the Internet safer, but efforts from Silicon


  • Shelter Competition winner makes good in Shanghai

    October 21, 2010

    We were happy as clams when we heard from David Mares earlier this week. You might remember David as the winner of the People’s Prize in the Design It: Shelter Competition we ran with the Solomon R. Guggenheim Foundation last year. His entry “CBS – Cork Block Shelter” received almost 65% of the 100,000 votes cast by participants around the world.

    David Mares' People's Prize-winning entry: CBS – Cork Block Shelter

    It would appear that David’s winning design has been turned into a physical scale model, and is at this very moment


  • YouTube highlights – 10/21/2010

    October 21, 2010

    This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular product features, interesting programs to watch and tips anyone can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

    From a video biennial in New York to classical music in Sydney to 24 hours of live-streaming comedy courtesy of Conan O’Brien, we’ve got a lot to cover! Below is our update from the past two weeks.

    YouTube Play: live from the Guggenheim
    Later today (Thursday


  • Improving App Quality

    October 21, 2010

    [This post is by Roman Nurik, who is passionate about icons. —Tim Bray]

    With thousands of new apps being published in Android Market every week, it’s becoming more and more important to proactively work at breaking through the clutter (hooray for marketing jargon!). One way of improving your app’s visibility in the ecosystem is by deploying well-targeted mobile advertising campaigns and cross-app promotions. However, there’s another time-tested method of fueling the impression-install-ranking cycle: improve the product!

    A better app can


  • Google Developer Day - After Japan, Ready for Brazil and Europe

    October 21, 2010

    Google Developer Day Japan on September 28 welcomed 1700 attendees across Tokyo and a satellite location in Kyoto.



    During our keynote presentation, we shared updates and demos for each of our global priority areas: Android, Chrome & HTML5 and Cloud Computing. To watch the keynote video, go to http://youtube.com/GoogleDevelopersJa (keynote starts 5 minutes in, some parts will be in Japanese). Thanks to our Japanese developer community, Japan is the 2nd largest global market for Android app uploads and App Engine usage. We were


  • Give the Customer What They Want: Coupons!

    October 21, 2010

    It probably does not come as a surprise that sales are the most effective driver of holiday purchases. Savvy consumers have become accustomed to hunting for coupons before making purchases online and extras such as free shipping are the new basics.


    Source: Google/OTX State of Shopping, May 2010

    Google saw search volume related to coupons increase by 30% during the 2009 holiday shopping season, as consumers became even more active in searching for deals than during the rest of the year.


    Source: Google Internal. Average monthly search


  • Bringing ultra high-speed broadband to Stanford homes

    October 21, 2010

    Earlier this year we announced our plans to build and test ultra-high speed broadband networks in a small number of American communities. Since then, a team of Google engineers has been hard at work experimenting with new fiber optic technologies. And following a series of tests we’ve run on Google’s campus, we’re excited to announce the next step in our project.

    We’ve reached an agreement with Stanford University to build an ultra-high speed broadband network to the university’s Residential Subdivision, a group of approximately 850 faculty

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