Wednesday, October 20, 2010

New About Google - 20 October 2010

  • This is Demo Slam

    October 19, 2010

    If you’re reading this, then you’ve probably watched your share of tech demos in your life, possibly on this very blog. Like broccoli, tech demos are good for you. But kids don’t line up for broccoli—just like the majority of people don’t line up for tech demos.

    So how do we get more free, amazing tech goodness to more people? Well, as you’ll see, there’s nothing we won’t try.

    Introducing Demo Slam, a place where boring tech demos become (hopefully) gotta-show-my-friends awesome—thanks to the creativity of Google users like you. Here’s a slam


  • The Four Truths About Boomers and Media: Webinar

    October 20, 2010

    Close your eyes. Envision a US boomer. What comes to mind? How old is he/she? Are you having trouble envisioning what a boomer looks like? Now think about the last advertisement you may have seen targeted to a boomer. Having trouble thinking of one?

    Boomers are defined as adults aged 46-64. 1 in 3 US adults is a boomer. When asked "how old do you feel?", at least 1 in 5 boomers responded that they feel at least 10 years younger than their age. 30% of them say they feel at least 5-9 years younger. More than 74% of boomers say that advertising


  • Live 24-hour webcast from Conan O’Brien HQ: Dancing tacos! 80's aerobics! Intern Twister!

    October 19, 2010

    As Conan O'Brien's crew plans for their 24-hour marathon live stream on YouTube, in what promises to be a kooky peek into life at Team Coco HQ, we thought it was best for them to tell you about it themselves. Here's Aaron Bleyaert, the blogger for the new CONAN show on TBS.

    People constantly ask me questions like, "Hey, Aaron, what's it like to work at such an awesome show?" Or, "Hey, Aaron, what do you guys do all day in your offices?" Or even, "Aaron, you are incredibly handsome -- how can one man have such stunning good looks?" The answer


  • Tips for partners: Ask and you shall receive

    October 19, 2010

    Over the last few weeks in our 'Tips for partners" series, we’ve shown you tips on:
    Our partners have given their own tips on these topics: Bettyskitchen discussed metadata, ZackScott talked about annotations and playlists, and LinusTechTips gave tips on how to find your niche. Now that you are ready for fame and fortune, for our last topic in this series, we want to focus on the YouTube community and how to build your brand and


  • New book: SketchUp Guide for Woodworkers

    October 19, 2010

    Heads up to all you woodworkers out there: Tim Killen, a contributor to Fine Woodworking.com’s Design-Click-Build blog has just released a brand new PDF e-book: Google SketchUp Guide for Woodworkers.


    Tim has been a big advocate of 3D design in the woodworking space and has been a good friend to the SketchUp community. It’s great to see that he’s combined his woodworking and SketchUp knowledge in a single volume for other woodworkers to benefit from. You can get his e-book from the publisher's store online.

    One more thing: We blogged


  • Greetings from Santa Kurara, Kariforunia

    October 19, 2010

    Hello from the Unicode Conference in Santa Clara, California, where the Maps Transliteration team is giving a talk about ICU-based transliteration. Transliterating this originally Spanish city name to Japanese, we get サンタ・クララ, which (when morphed back to the Latin writing system) becomes “Santa Kurara.”

    Machine Transliteration is an active area of research (slides), which means it can be rather challenging in general. Typically, transliteration emulates the pronunciation, but sometimes it also preserves some aspects of the original written


  • Drag and drop images in documents

    October 19, 2010

    When writing a document, it often helps to augment text with images and diagrams. Google documents already has three ways to add images: you can choose them from your hard-drive, add them by URL, and you can find them using Google Image Search.

    But sometimes the exact image you need is on your desktop and you just want to add it to your document quickly. Starting today, you can drag images from your desktop directly into your documents.



    For now, you can use image drag and drop with the latest versions of Google Chrome, Firefox, and Safari


  • Musicians Wanted: Now Worldwide

    October 19, 2010

    Today, the YouTube Partner Program for Musicians, aka Musicians Wanted, extends beyond the U.S., meaning that musicians in Australia, Canada, France, Ireland, The Netherlands, Spain, the U.K., Sweden, the Czech Republic, Argentina and New Zealand now have the opportunity to make money from their videos. Here’s more about the program from two longtime partners, Pomplamoose’s Jack Conte and Nataly Dawn:


    So, if you’re a musician based in any of the territories listed above – or if you’re based in the U.S. and haven’t gotten around


  • Online Videos are Important Shopping Resource

    October 19, 2010

    More and more consumers are using video as a resource in their shopping process, with 17% using videos throughout the entire shopping process.




    And what type of videos are shoppers using?


    Source: Google/OTX State of Shopping research, May 2010.

    Shoppers are using videos to learn more about products, either from 'regular' people or from experts. Did you know that YouTube receives hundreds of millions of video views monthly? Or that YouTube's audience is split evenly between males and females, with just as many users over 45 as under


  • Google Voice powers TV fan building

    October 19, 2010

    One of the great parts of working on the Google Voice team is that we get to hear about all the interesting, productive, and fun ways you take advantage of Google Voice. Sometimes we hear from students who love the cost savings of the service, and other times we hear from professionals or families who tell us that Google Voice has helped them manage their busy lives.

    We recently heard that the folks at the FX Network put Google Voice to use in quite a unique way by giving fans of It’s Always Sunny in Philadelphia & The League a creative


  • Introducing two new ValueTrack parameters

    October 19, 2010

    We just announced two new ValueTrack parameters on the Inside AdWords blog. ValueTrack is a feature that helps you pass dynamic AdWords ad click information in your Destination URL. The new {matchtype} parameter provides you with the matchtype of the keyword for search ads (“b” for broad, “p” for phrase, and “e” for exact). The new {network} parameter gives you information about where the ad appeared (“g” for Google search, “s” for search partners, and “d” for display partners).

    To learn more about how to implement all 13 ValueTrack parameters

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