Wednesday, October 13, 2010

New About Google -13 October 2010

  • Global Developers Integrating with Google Apps

    October 12, 2010

    One of the things we enjoy most at Google is working with talented developers around the world, whether Googlers at one of our many global offices or developers using our APIs to build great products. With today’s App Tuesday we’re excited to introduce some new apps to the Google Apps Marketplace with roots outside the United States.

    Brightpearl joins us from the United Kingdom
    SprinxCRM is from the Czech Republic
    Producteev’s founders hail from France
    Clio calls Canada home

    With the addition of these apps, Google Apps customers


  • The YouTube Symphony Orchestra returns!

    October 12, 2010

    (Cross-posted from the YouTube Blog)

    The world’s first online collaborative orchestra is back, and this time a new round of performers will be playing their part onstage at the iconic Sydney Opera House.

    It seems like just yesterday that Carnegie Hall was abuzz with a sold-out performance that made headlines around the globe. Ninety-six musicians arrived in New York City, from over 30 countries, to perform together after uploading an audition video and then being chosen by the YouTube community to be a part of the exciting event


  • The YouTube Symphony Orchestra returns!

    October 12, 2010

    The world’s first online collaborative orchestra is back, and this time a new round of performers will be playing their part onstage at the iconic Sydney Opera House.

    It seems like just yesterday that Carnegie Hall was abuzz with a sold-out performance that made headlines around the globe. Ninety-six musicians arrived in New York City, from over 30 countries, to perform together after uploading an audition video and then being chosen by the YouTube community to be a part of the exciting event. We are thrilled to invite you to audition


  • ‘Tis the season for placement targeting: Market your site with DoubleClick Ad Planner

    October 12, 2010

    Last week, we introduced you to placement targeting as a great way to capitalize on the increase in advertiser spend during the holiday season. This week, we’re kicking off our three-part optimization series to help you maximize your earnings by taking advantage of DoubleClick Ad Planner. Ad Planner can help you market your site, make it easier for advertisers to search for you, and improve the data that these advertisers can see.

    As you may recall from last week’s post, the first step to enabling placement-targeted ads to appear on your


  • Be the next Gone Google ad

    October 12, 2010

    A little over a year ago, we began the "Go Google" campaign with just a single billboard in four U.S. cities. In the past year, we've grown from two to three million businesses and more than 30 million users on Google Apps; through the campaign, thousands have shared their Gone Google stories via tweets, photos and submissions to our community map. We've heard from companies across the country and around the world; from large enterprises such as Konica Minolta and leading global food retailer Ahold, to small businesses like Bowery


  • App Tuesday welcomes apps from around the world to the Google Apps Marketplace

    October 12, 2010

    Since our Google Apps Marketplace has been around, we’ve been working hard to bring you apps from all around the world. This App Tuesday, four apps launching in the Apps Marketplace are from companies that are not solely in the United States. Brightpearl joins us from the U.K., SprinxCRM is headquartered in the Czech Republic, and Clio calls Canada home. And even though Producteev is based out of New York, their founders are all from France. These apps join other international apps in our Marketplace, including apps from Australia, Bulgaria


  • Tips for partners: Gimme content (and then analyze it!)

    October 12, 2010

    As promised, we’re excited to feature a series of blog posts with advice and actionable suggestions regarding what has helped partners be successful on YouTube. By now, all your videos should have lots of metadata, and you should have added annotations to at least one video, or grouped a series of videos through a playlist. Up next, our third post is on the importance of finding a niche with your videos and then analyzing data to determine how viewers are finding your content.

    As always, we want your feedback. If there are things we are


  • Tips & Tricks: Making the most of your sidebar in Google Sites

    October 12, 2010

    The sidebar on a Google site helps site visitors find what they are looking for and stays with the user as they navigate the site. Let’s take a look at how you can take advantage of this space.

    For example, let’s say you’ve gone on a few trips this summer, and you want to create a site to organize and document your travels. You want each destination linked on the sidebar of your travelogue site.

    To access the sidebar menu, go to More actions > Manage site > Site layout (you can also click the Edit sidebar link under your sidebar).

    Rearranging


  • YouTube political commentators join National Economic Advisers in Reuters debate

    October 11, 2010

    On YouTube they go by The Young Turk and How the World Works, but this Tuesday Cenk Uyger and Lee Doran will be taking their political commentary beyond YouTube to a special forum on Reuters.com focused on fixing the global economy.

    Reuters Editor-at-Large Chrystia Freeland will host the forum, which will feature a debate between Laura Tyson, former Chairman of President Bill Clinton’s Council of Economic Advisers, and Glenn Hubbard, who held that same position under President George W. Bush. Tyson is a candidate to replace Larry Summers


  • Discover v201008 - ServicedAccountService

    October 11, 2010

    The ability to retrieve a list of client accounts and their details is useful when you’re managing a large number of accounts using the AdWords API. This was previously possible only with AccountService in the legacy v13 version of the AdWords API. The v201008 version introduces the ServicedAccountService, which brings similar functionality to the new AdWords API. This blog post discusses the differences between the old AccountService and the new ServicedAccountService.

    Retrieving client account hierarchy

    In v13, you could retrieve


  • The wind cries transmission

    October 11, 2010

    We just signed an agreement to invest in the development of a backbone transmission project off the Mid-Atlantic coast that offers a solid financial return while helping to accelerate offshore wind development—so it’s both good business and good for the environment. The new project can enable the creation of thousands of jobs, improve consumer access to clean energy sources and increase the reliability of the Mid-Atlantic region's existing power grid.

    When built out, the Atlantic Wind Connection (AWC) backbone will stretch 350 miles off the coast


  • The Five Steps to Future Hardware Happiness

    October 11, 2010

    [This post is by Reto Meier AKA @retomeier, who wrote the book on Android App development. —Tim Bray]

    Two questions I regularly get asked are “Why isn’t my app visible on the Market on the (insert device name here)?” and “How can I prepare for GoogleTV and Android tablets?” If you care about how broadly your app is available, pay attention now. Seriously. I don’t want to hear anyone telling me they weren’t told. [Seems a little combative? -Ed. Take it up a notch! -RM]

    By now you’ve probably heard of Google


  • Geek Time with James Bottomley

    October 11, 2010



    When people first meet Linux Kernel SCSI subsystem maintainer James Bottomley, one question that often comes up is, “Why the bow tie?” Jeremy Allison, Samba co-founder and Google Open Source Programs Office team member, spent time with James at LinuxCon last month and uncovered the answer. After that, Jeremy gets the backstory on the inspiration behind James’ LinuxCon talk about how to convince management to embrace open source (4:58). James also talked about how he became the SCSI subsystem maintainer (1:54) and how he started


  • If a picture is worth a thousand words, then a video is worth a million

    October 11, 2010

    Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from barbecue grills and accessories to patio sets.

    We sell everything from home furniture and fireplaces to kitchen cookware, but our true passion is barbecuing and grills. We’re in BBQ country, where people are fanatical about barbecuing and smoking. We’ve found that the best


  • Amp Your Catalog Drops

    October 11, 2010

    Fossil provides a great example of how to create an integrated marketing campaign. For each SKU featured in their June 2010 catalog they bought a keyword and linked it to the exact landing page for the product. Fossil saw a 55% increase in online orders from this campaign.


    If you are a retailer that produces different catalogs for different regions, Google can help you create regionally focused search campaigns based on DMA or zip codes. Or think about creative ways you can integrate and unify your marketing campaigns across channels, building

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