Thursday, October 7, 2010

New About Google - 07 October 2010

  • The Station Premieres Hot Girls Season 2 on YouTube

    October 6, 2010

    Today’s homepage spotlight marks the premiere of the second season of Hot Girls, an original web series produced by The Station. The series follows the exploits of “BFFFFs” Ariel, played by LisaNova, and Jazzy, played by KassemG (in drag!).



    We asked series writer Ben Donovan for some background on the new season and his words of advice to other online content creators.

    1) How did you come up with the idea for Hot Girls?

    LisaNova, KassemG and I came up with the one-off video “Teen Cribz” for The Station at the end of last


  • Responding to the Rutgers University tragedy

    October 6, 2010

    At YouTube, we pride ourselves on creating an accepting, open and diverse community, and consistently strive to promote these ideals — both online and off. Tyler Clementi’s death, as well as similar tragedies, have sparked questions about privacy and harassment that will only increase as access to the web grows. So let us be clear: Intolerance is not OK. We will not stand by and allow for egregious violations of user privacy to threaten a vibrant and creative online community. YouTube will always prioritize the safety of our users — we encourage


  • Google Summer of Code report: WorldForge

    October 6, 2010

    For the third time in a row, Worldforge participated in Google Summer of Code, with three students completing the program this year. Worldforge is the original open-source Massively Multiplayer Online Role-Playing Game (MMORPG) project, so it’s great at getting students who are interested in games into open source.

    This post showcases some of the work done by one of our students, Tiberiu Paunescu, to implement a series of improvements to the Ember UI. These improvements were all end-user focused and meant to provide a better and more


  • Your questions about ads and advertising answered

    October 6, 2010

    For the next edition of “YouTube Answers,” a series in which you’re invited to ask us questions on a broad topic, we’re tackling your queries about ads and advertising. You submitted nearly 50 questions about our ad business, and here we have Rick Silvestrini, Product Marketing Manager, addressing the seven most popular:



    Next up: head over to the YouTube channel where we’re using Moderator to collect questions on the topic of “Building an audience on YouTube.” This is a good opportunity to ask about how to build a robust subscriber


  • Hi-res tool icons for SketchUp and LayOut

    October 6, 2010

    Most people don’t know that almost every single one of the tool icons in both SketchUp and LayOut were created in SketchUp and/or LayOut – by our own John Bacus, no less. Tool icons that look 3D (like Push/Pull, Tape Measure and Paint Bucket) are all SketchUp models that John inserted into LayOut. Most have no post-processing at all.

    You can download Quick Reference Cards for each product.

    While I was working on the updated Quick Reference Cards for SketchUp 8 and LayOut 3, it occurred to me that other people might be interested


  • ‘Tis the season for placement targeting

    October 6, 2010

    With the holiday season fast approaching, everyone is spending more online. As consumers start shopping for gifts, searching for holiday activities, and booking vacations, advertisers are putting more of their marketing dollars online to reach these potential customers. This means there is an increased demand for the ad space on your site and an opportunity for you to earn more. To help you capitalize on this trend, we recommend you take advantage of placement targeting.

    Many advertisers create targeted brand campaigns at this time of year


  • The creative process - illustrated on YouTube

    October 6, 2010

    When most people talk about job perks and benefits, they mention insurance, retirement plans, or flexible hours. Here at YouTube, we’re lucky to count access to the world’s most entertaining videos amongst our job perks. From Double Rainbow to David After the Dentist, entertainment is in no short supply. What I’ve been surprised by, however, is how well advertisers are embracing this same idea. They’re creating video advertising that engages and delights viewers. Around YouTube’s marketing team, we’re often asked, “What makes a successful campaign

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