Tuesday, October 5, 2010

New About Google - 05 October 2010

  • I'm in a Google Apps State of Mind

    October 5, 2010

    When I graduated from high school in New York, the Internet didn’t exist. Teachers were preparing me and my peers for traditional service or manufacturing careers—jobs that didn’t require advanced technical knowledge. Today’s students are facing a completely different landscape; they’re expected to enter the workplace fully literate in technology, with strong communication and collaboration skills that will allow them to succeed in a connected and global environment.

    New York state is making changes to prepare students for this future, implementing


  • SketchUp Pro Case Study: Robertson+WalshDesign

    October 4, 2010

    The following is from Brandon Walsh of Robertson+WalshDesign. A new SketchUp Pro user, Brandon provides some outstanding documents, all created in LayOut, showing the power of the software and the advantage it gives him due to its seamless integration with SketchUp.

    I started working with Aaron Gasper and Andrew Kroh; they were the ones who encouraged me to work entirely in SketchUp Pro. We started work with LayOut on July 5th (right after the holiday) and by July 23rd we were fine-tuning the 95% set for permit. Within one month, we learned


  • Search Is Influential Throughout Entire Purchase Process

    October 4, 2010

    Search remains the primary information source for online shoppers. Consumers use search through their entire purchase process, from the beginning where they are introduced to a brand, retailer or product, through the end of the process, where they purchase a product online or in-store.

















    Source: Google/OTX State of Shopping research

    Identify the steps a consumer makes when discovering, researching and purchasing your products. Make sure your search campaign integrates into these various steps, by bidding on the most appropriate


  • Announcing beta test of expanded category blocking

    October 4, 2010

    Last year we launched sensitive category blocking in order to give you more control over the ads that appear on your sites by letting you opt out of receiving ads that fall into potentially sensitive specific categories such as dating, religion, and politics.

    Today we’re excited to announce that we’re beginning to test a related new feature called general category blocking with a small group of publishers. General category blocking will allow you to block even more categories of ads from appearing on your site. We’re testing this feature with


  • National Cyber Security Awareness Month 2010: Stop. Think. Connect.

    October 4, 2010

    Governments, industry and everyday people have been abuzz this year about online security to a larger extent than ever before. People are talking about their information, how they share it with others and how they secure it. With more information moving online, and with cyber attacks on the rise, we think it’s important that we keep the conversation about security flowing.

    Google has renewed its commitment to security this year and has pushed industry boundaries to help people better protect their information in new ways. Here are just a few examples


  • Custom shoes made possible with custom AdWords campaigns

    October 4, 2010

    (Cross-posted from the Google Small Business Blog)

    Mike Knapp and Michael Fox had always dreamed of founding a start-up. Jodie Fox (Michael’s wife) had always loved custom-made shoes. When her friends started asking her to design shoes for them and to bring these handmade shoes back from her travels, she, Mike and Michael saw a business opportunity. The trio founded their online custom shoe design company Shoes of Prey to share the design experience with the rest of the world.



    The business first took flight in Australia, where the


  • Follow Gmail on Twitter

    October 4, 2010



    We launch new features in Gmail almost every week, and people learn about these features from different sources -- friends and family, the news, this blog, or our what’s new page. But heavy Twitter users like me often have to rely on @google and other users for updates related to Gmail. Starting today, you can now get all your Gmail news, tips and tricks directly from @gmail.



    As always, if you encounter any issues with your Gmail account, our Help Center and user forum are your best resources


  • Online Office Hours with Google Docs

    October 4, 2010

    Cross-posted on the Google Student Blog

    Guest Post: Alex is a senior at Harvard University, and interned this summer on Google's marketing team. Here he shares how he uses Docs to save time (and body heat) braving the cold Eastern winters

    Now that the dorm move-in dust has settled and you have your class schedules all figured out, I wanted to share one of my favorite ways to use Google Docs that might help you stay on top of your work, save some time and maybe even stay a little warmer this school year!

    I use the real-time collaboration


  • Geek Time with Ric Wheeler

    October 4, 2010



    Ric Wheeler is the File System Group Manager at Red Hat, and Jeremy Allison caught up with him at LinuxCon in Sao Paulo, Brazil earlier this month. Ric tells Jeremy how he got into file system development as a grad student, then how he progressed into building storage arrays, eventually becoming a Linux advocate. From there, Jeremy and Ric talk about the direction that Linux is headed and the future of desktop computing. At the very end of the video, you can even hear about Ric’s brush with Hollywood!

    Thanks to Sergio Victorino


  • Here comes Google TV

    October 4, 2010

    (Cross-posted from the Google TV Blog)

    It’s been almost five months since we introduced Google TV to the world at Google I/O, and today we’re happy to give you an update on our progress. For those who haven’t yet heard of it, Google TV is a new way to think about TV: it’s a platform that combines your current TV programming and the open web into a single, seamless entertainment experience.

    One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and


  • Join Willie, Norah and others as they perform for Farm Aid 25

    October 1, 2010

    Farm Aid is the longest running benefit concert in the U.S., and to date has raised more than $37 million for small farms. This year’s 25th anniversary celebration is live on YouTube, starting at 6 p.m. (ET), and features performances from longtime supporters Willie Nelson, John Mellencamp, Neil Young, Dave Matthews, Norah Jones, Band of Horses, Wilco’s Jeff Tweedy and others. Here, a few members of Farm Aid’s official Board of Directors tell you more:



    Farm Aid also raises awareness about the Good Food movement

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